“For Christmas 1913, Sarg produced a poster called ‘In Toyland’ representing a scene of gift-buying frenzy. Children clamber on the floor with toys in hand, and rotund gentlemen struggle to carry their spoils. Despite Sarg’s gentle mockery of London’s materialism, there is a festive, joyful exuberance to the poster.
12 months later, the country was at war. In 1914 Sarg duly produced a topical version of his ‘In Toyland’ poster of the previous Christmas. The image in the top half was identical to the original, but the text and characters in the lower half were altered. "
Featured - both posters for comparison. With thanks to Debbie Cameron.